In today’s fashion-conscious world of denim, the vast collection of jeans comes in huge range of styles, which are worn by individuals from every walk of life. Originating from Genoa in a light-cotton textile, jeans developed in Nimes in France using a fabric called Serge de nim, which gave birth to the famous denim name we use today.

Denim jeans were originally blue and dyed with an indigo pigment but the advent of sulphur dyes allowed the fabric to be made in an assortment of different colours. With some ranges, such as Diesel and Evisu, costing large sums of money it’s imperative that denim wear is properly cared for. Jeans should only be washed in tepid water to preserve fabric quality. Lightly soiled denim should be soaked in lukewarm water before being rinsed without using a washing machine, especially where stretch denim is concerned. Washing machines affect the elasticity of stretch denim and should be avoided at all costs. The edges of your jeans are notorious for dirt accumulation so brush and soap them thoroughly if you’re going to use a washing machine afterwards. To remove grass stains, rub a little alcohol over the soiled area and allow to soak for five minutes before rubbing clean with the thumb and washing with clean, soapy water. Remove chewing gum by rubbing the soiled area with ice until it freezes and breaks off before washing in the usual manner. Soak mud-stained areas in soap and water for around ten minutes before washing. To dry your jeans, hang them upside-down by the legs and ensure they are facing the sun. If you are using a tumble dryer, fold them in the same way you hang them then fold over one more time before placing them in the drum. This dries them effectively without the need for ironing afterwards. Always avoid strong chemicals when washing to prevent colour deterioration, and look to buy a quality product that will be harder-wearing and designed to last much longer than a cheaper alternative.